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media buying & planning

Strategic media buying
that maximizes every dollar

Data‑driven media planning and negotiation — we secure the best placements at the best prices across digital, broadcast, print, and OOH.

💰 $50M+ media spend managed⚡ 25% avg. cost savings
TV · digital · print · OOH
negotiationplanningoptimization
maximum impact
TV / BroadcastRadio / AudioPrintOOH / BillboardsDigital DisplayProgrammaticSocial MediaSearch (SEM)CTV / OTTPodcast AdsNielsenComscore
$50M+
media spend managed
25%
avg. cost savings
300+
campaigns planned
4.5x
avg. ROAS
what we deliver

Full‑service media buying & planning

Each service includes a detailed view — click to explore.

Media Strategy & Planning

Audience-first plans that align with your business goals.

Target audience definition
Channel mix / reach & frequency
Budget allocation
Learn more

Media Negotiation & Buying

Leverage relationships to secure premium placements at the best rates.

Rate negotiation
Added value / bonuses
Upfront / scatter buying
Learn more

Programmatic & Digital Buying

Automated, data‑driven buying across DSPs and ad exchanges.

Real‑time bidding (RTB)
Audience targeting
Private marketplaces (PMPs)
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Traditional Media Buying

Broadcast, cable, radio, print, and outdoor advertising.

TV / radio spot buying
Print / magazine placements
Billboard / transit ads
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Audience & Market Intelligence

Deep insights using syndicated data (Nielsen, Comscore) and custom research.

Audience segmentation
Competitive analysis
Media mix modeling
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Performance Measurement & Optimization

Track, analyze, and optimize across all channels.

Attribution modeling
In‑flight optimization
Post‑campaign reporting
Learn more
the media advantage

Why strategic media buying drives success

Expert media planning and buying ensures your message reaches the right audience, at the right time, at the best price — maximizing ROI.

  • Unlock better rates through negotiation
  • Avoid wasted spend with data‑driven targeting
  • Integrated cross‑channel campaigns drive higher impact

25%

avg. cost savings

3x

better targeting

+40%

campaign effectiveness

premium

inventory access

our process

From insight to impact

📋

1. Discovery & insights

Audience research, competitive audit, and opportunity analysis.

✏️

2. Strategy & planning

Channel mix, budget allocation, and media roadmap.

🤝

3. Negotiation & buying

Rate negotiation, placement securing, and booking.

📈

4. Measurement & optimization

In‑flight optimization, reporting, and post‑analysis.

"FortDice's media buying team secured prime TV spots at rates 20% below market average. Their planning and negotiation skills are unmatched."
RW

Robert Williams

CMO, Global Brands